Applied Project 2 School of Marketing
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Applied Project 2 School of Marketing
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ItemSocial media and Contemporary learning models: How do workers learn to generate value for the company's strategy( 2022-11)The world has been transformed and continues to change at an increasing rate, requiring society to quickly adapt to all processes, and this is no different when discussing corporate processes or the introduction of social media in various industries. Learning and the way we learn have also changed, and in the quest for increased productivity and efficiency, new ways of providing traditional development content can be an alternative to keeping up with the profile of new generations. This study sought to stimulate debate about how social networks can be used as tools for corporate education and establish themselves as an effective channel. A survey was conducted with a non-probabilistic sample. The findings indicate a proclivity to use networks for learning purposes, and people currently spend about a quarter of their working hours on social media, demonstrating the power of this channel. Instagram has the most users of any social network
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ItemTourism and Instagram. How important is social media for the Tourism industry?( 2022-11)Social media have been playing a significant factor in our daily life and have changed many industries and innovated them. However, industries like tourism agencies have been struggling to stay in the market, people are now their agents, and they can book flights, hotels, and restaurants by themselves. With quantitative research, this paper aims to understand and show how tourism agencies can use digital tools to stay in the market and how people rely on them. This work aims to understand how tourism agencies have been using their Instagram page as a marketplace and the perceptions of younger travellers on how to use tourism agents.
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ItemInvestigating the challenges in retaining brand loyalty in the fashion sector in today’s digital age( 2022-11)This project aims to Investigating the challenges in retaining brand loyalty in the fashion sector in today’s digital age, provide businesses new insights from over 100 consumers in Ireland as well as the perspective of marketing professionals about Brand Loyalty in the digital age. Uncovering several opportunities for businesses to boost relationships, increase customer lifetime value and reduce the chance of leaving
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ItemThe COVID-19 crisis in tourism: A case study on Carrolls Irish Gifts' strategy during the COVID-19 pandemic( 2022)This project aims to understand the consumption of experience in tourist destinations. Souvenirs are objects in all cities, and they can be considered the 'tangibilization' of the tourist experience. However, Ireland was closed during the pandemic, not allowing tourists to visit. This case study is about Carrolls Irish Gifts, and how the company changed its marketing strategy during the pandemic, focusing on online sales mainly to serve domestic audiences interested in Irish products.
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ItemVirtual Reality and Augmented Reality in Marketing and Society's Acceptance( 2022)Virtual reality and augmented reality have changed from being extremely expensive to becoming accessible in the workplace, in classrooms, in video games, in retail, and in museums. It is feasible to gauge society's perceptions of VR and AR applications and their predictions for future development now that they are more widely used. This paper examines some of the existing uses of augmented reality and virtual reality in marketing and related sectors and presents qualitative and quantitative research with the goal of determining if society is prepared to adopt these technologies into daily life.