This research study has discussed how people were affected by social media on online
purchasing during the pandemic. The study has covered various areas of interest, including the
key entities social media has to ensure consumers continue using it. Social media platforms,
including Instagram, with the highest number of users in the study, Facebook, eBay, and
Amazon, among others, have been categorized to provide all these services.
This study has been conducted among some residents in Ireland. It uses a qualitative research
approach and incorporated surveys/questionnaires to collect data from a wider population.
Also, other secondary sources of information, including articles, journals, Google Scholar, and
blogs, have been used. Data collected from participants have been analyzed in the text.
The study concluded by addressing the consumers purchasing behaviors during the pandemic
period. It has also indicated how social media influences people to make purchasing decisions.