The impacts of the European Union on the Brazilian Customer Service

Abstract

The following dissertation explored the disputes that are generated by customer service in Brazil, and was compared with the same disputes with the customer service in European Union. Through a qualitative methodology, data from different sources, such as electronic and official journals from both countries, and previous research were analyzed. The interview was conducted to help determine the value of the information. The cultural elements of each country were explored together with the legal system. It was explained why there is dissatisfaction among Brazilian consumers, and why a country that always believes in the court to resolve its simplest issues. After finishing the literature, it is concluded that the culture of Brazil is litigious and is not yet ready to deal with alternative disputes as a means of resolving its conflicts.