THE FOOD SERVICE ATTRIBUTES APPLIED BY THE RESTAURANT INDUSTRY IN DUBLIN TO BUILD CUSTOMER LOYALTY AND SATISFACTION

Abstract

The restaurants in Dublin, which are part of the island of Ireland's food service sector value of € 8.2 billion (Bord Bia, 2022), apply prime food attributes that have significance on customer satisfaction and loyalty. These customer-relationship-focused restaurants always ensure a higher emphasis on the cultivation of trust and commitment than on the mere completion of their targeted orders. However, keeping a long-term customer relationship is highly important for enduring the business in this industry. This necessitates the management teams of these restaurants in Dublin to step up and well apply the food service attributes to build customer satisfaction and loyalty. The results of this study are anticipated to be useful to those in the hospitality sector. As, for example, this study found, with the help and perspective of consumers and managers of restaurant in Dublin, that the physical atmosphere, staff qualifications, and food quality of restaurants all have a big impact on how happy customers can be during their experience with the food service provider. Thus, restaurant operators should prioritize at least five variables that each have a specific role to play in enhancing client satisfaction and not only the food attributes. Also, this research project demonstrated that employees have a key impact in influencing customer satisfaction. Thus, the discussion will revolve around how important food service attributes are in different aspects.