Investigating the challenges in retaining brand loyalty in the fashion sector in today’s digital age

dc.contributor.author	MEGGIE TEIXEIRA CORREA
dc.date.accessioned	2023-03-21T12:51:05Z
dc.date.available	2023-03-21T12:51:05Z
dc.date.issued	2022-11
dc.description.abstract	This project aims to Investigating the challenges in retaining brand loyalty in the fashion sector in today’s digital age, provide businesses new insights from over 100 consumers in Ireland as well as the perspective of marketing professionals about Brand Loyalty in the digital age. Uncovering several opportunities for businesses to boost relationships, increase customer lifetime value and reduce the chance of leaving
dc.identifier.citation	Correa, 2022
dc.identifier.uri	https://dspace.independentcolleges.ie//handle/123456789/239
dc.language.iso	en
dc.title	Investigating the challenges in retaining brand loyalty in the fashion sector in today’s digital age
dc.type	Other
dspace.entity.type

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