Immigration – an opportunity to develop niche markets: Narrative of Brazilians small/medium business owners in Ireland and the use of alternative dispute resolution overcoming barriers and conflicts

Abstract

The objective of the research aims to identify if small/medium Brazilian business owners have found barriers and conflicts when setting up their businesses in Ireland intending to understand how alternative dispute resolution could help them. The aim of this study is to contribute to building more cohesive literature in this field. The secondary objectives of this research are presented below: 1. Identify who are these business owners and understand their journey as an immigrant in Ireland; 2. Understand which conflicts or barriers they have faced; 3. Understand how they overcome those barriers or conflicts in order to successfully conduct their businesses; 4. Understand in which contextual factors the use of alternative dispute resolution would be beneficial for small/medium business owners; It was conducted qualitative interviews, semi-structured with open questions in order to answer to gather all data relevant to this research. The questions were designed in accordance with the purpose of the research and ethical matters. Through the analysis of all data collected, we could observe barriers, conflicts and emotions our participants have experienced throughout their journeys. The results helped to ground the topic of frequent conflicts than happen in a business owner's life. In addition, the objectivity of the research is reached through critical analysis and conclusion discussed. As result, the main barrier faced by these business owners is the lack of information.