Are Catholic Churches in Dublin communicating with the community through the Internet in an engaging way?

Abstract

Global pandemic has put increased pressure on church communications. During lockdowns, parishes and churches were pressed to learn new skills for online ministry. After that, some religious leaders mention being more willing to communicate online, as they realized that believers still sought religious comfort online. It is a significant change in behaviour and could be explored in developing more marketing skills to church’s members attract and retain believers wishing for spiritual fulfilment. In this context, the social phenomena generate interest in investigating what believers living this new reality are responding to it. Thus, for this research it is important to investigate how is the believers’ point of view to understand how catholic churches has been using its online presence and communication to attract and persuade believers to interact and engage with the Gospel also in the virtual world.