We can say that nowadays a growing market is the market for alternatives to food based on
animal protein. Over the years, it was noticed that there was an increase in people looking for
this alternative, which are plant-based foods. The increase in foods, including beverages that
are of plant origin, is notable, and this results in an impact on the market and favors the plant- based
alternative industry, which presents a great challenge for the meat industry. In order to
have a better understanding of the change in consumer behavior in relation to their food diet,
this project aims to investigate what these factors are and what are the impacts of this change
on their lives. The reasons that prompted this change will be investigated and they are related
to ethical, health and environmental issues.